The Central City Alliance

We're Working for YOU

It’s OCTOBER. Halloween is coming, and with it a Full Moon! It’s time to VOTE, both in the national and local elections but also in the Central City Alliance.

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Breaking News

Notice to: South Middle River, Middle River Terrace, Lake Ridge, and Poinsettia Heights Residents

Stay tuned…. More info to follow. Seeking volunteers to take folks to hand deliver ballots to the Supervisor of Elections Office or to an Early Voting location. If interested, please email

The deadline to register was October 5, 2020.

You can technically request a mail in ballot until October 24, 2020, but frankly, based on the latest analysis, you should mail your ballot minimally 5 days
prior to the November 3 Election Day. Please request it well prior to the deadline.

Are you concerned about your vote this November? Are you an early voter? Do you mail your ballot but have concerns that it reaches the election office on time? Did you know that mail in ballots can be personally delivered to the Broward County Governmental Center as well as early voting locations?

Central City Alliance would like to help by offering volunteers who would drive one individual at a time to either drop off their mail in ballot or to an early voting location.

Early voting begins on Monday, October 19, 2020 and runs through Sunday, November 1, 2020. Polls are open from 7 am to 7 pm.

If you live in one of these four neighborhoods, please also consider joining us as we try to make improvements in the area. You may also join the appropriate neighborhood association.

Central City Alliance, Inc. – email: or website:
South Middle River Civic Association –
Middle River Terrace Neighborhood Association –
Lake Ridge Civic Association –
Poinsettia Heights Civic Association –

Join our Board!

It is time for us to get ready for our Annual Meeting in November and to have Board Elections.  To run for the Board and to vote for the Board, you have to be a paid member of the Central City Alliance in good standing.

Board Qualifications According to our current Bylaws

The Board members may be business owners within the Alliance area (or a representative thereof), an owner of property used for business purposes within the Alliance area, or an area civic association representative, or a person residing within the Alliance area who is involved in a business serving the Alliance area.


We’ve been in isolation, like everyone else, and although we’ve done quite a bit of work to help people we didn’t make any changes to the website since our highly successful 13th Street Beer and Wine Festival with Car Show. We were lucky to have our festival at all – Fort Lauderdale shut down a week later.

Early in the year, we became a 501(c)(3) non-profit organization, which means your donations are tax-deductible. You’re welcome.

Our elections and annual meeting will be in the fall – we’ll tell you the date once it’s set.

We Need You

In addition to the donate button above, we also would love to have everyone in the Central City area (bounded by Sunrise Boulevard on the south, the Middle River on the north, Powerline Road on the west, and Federal Highway on the east) be a member of the Central City Alliance. Attending meetings and volunteering to help on our projects are just two of the ways you can help.

What We’re Up To

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Mayor’s Covid-19 working Group

Our vice president, Abby Laughlin served on the Mayor’s Covid-19 response team. This team advised the Mayor on matters relating to how to reopen Fort Lauderdale. We are very happy to see our neighborhood represented in the working group. Please see this report from the Mayor:

Central City Cares

In its initial stages, several members of the Central City Alliance helped to shop for, put together, and deliver care packages containing needed items such as toilet paper, rice, beans, toothpaste, cookies, etc. to folks in need throughout the community. Our partner H.O.M.E.S., Inc. was able to get funding and the Central City Alliance Secretary, Marie McGinley, who is also the Secretary for H.O.M.E.S., Inc., has now coordinated with H.O.M.E.S. to give out Publix cards and a mask to people in need. Our President, Barry Curtis, is also helping to deliver Publix cards and masks to folks who are unable to get to a centralized location. See more and donate at

Central City CRA – Creating a small business stimulus program

We are partnering with the CRA to request funding for business stimulus forgivable loans. These loans could be for small businesses who have not been able to obtain PPP loans.

Hand Sanitizer Program

Small businesses cannot source hand sanitizer locally. They need this now, in order to reopen. We are working with McKay Ferrell from Gulf Stream Brewery to obtain funding and distribute hand sanititzer for businesses and residents who need it.

HANDY (Helping Abused Neglected Disadvantaged Youth)

Gulf Stream Brewery is partnering with HANDY to create a “Piece of the Pie” program. Buy one pizza and another is donated to HANDY by Pizzeria Magaddino. We will promote. Please buy your pizza at Gulf Stream! Download the flyer here.


We are exploring the possibility of opening a Farmers Market at 603 NE 13th Street. This would be a fresh food market to help both farmers who need to move their product and neighbors who want local fresh food. We would start with only Saturdays.

Florida Department of Health Dashboard